Search Engine Optimisation Does Wonders for Websites

Businesses taking to the web to generate more exposure or profit are generally expecting big results because of the Internet’s reach and saturation of society. In order to have a successful web presence, a company must utilise a variety of tools to optimise their online appearance (SEO). Good Good’s Perth web design provides services to help companies get noticed in Western Australia, or anywhere their market happens to be.

SEO, or search engine optimisation, is one of the best strategies for driving traffic to a website. More than 80% of traffic that visits popular sites originates from a search engine. This means that the majority of people go to a search provider, like Google, and type in keywords related to products, services or information. Once search results are displayed, people generally do not look past the first page or even the first handful of results. If they cannot find what they are looking for within these results, they enter a new query. This is where optimising a website for search engines comes in. By building a site in a specific way so that it is search engine friendly with carefully-chosen keywords, users are more likely to find your page in the first few organic results of a search query and visit your site for what they need. Good Good specialises in this “search engine science” and provides SEO services along with a host of other web services dedicated to helping companies establish their web presence.

The content on a company’s website is equally as important as functionality and sophistication. Users who visit a site tend to scan until they find the information they are looking for. If relevant keywords, products, services or other important information are not displayed in a way that grabs attention or is otherwise useful to the visitor, they will not stay at the site for very long. Good Good can also write SEO-optimised content for your site so that users can better find what they are looking for and are more likely to be converted to customers. Good content not only helps users have a better experience at your site but allows search engines to find your site more quickly and rank it higher in relevancy to user search queries. Modern business owners realise that the Internet is the new place to market products and services; however, sometimes the difficulty of not having a brick-and-mortar store front to draw attention leaves online businesses at a loss in terms of traffic.

Having a functional, attractive, user-friendly website is one part of the picture, but using tactics like SEO, content management and optimised page structure help to bolster a website in search results. In Perth, Good Good Web Design and Marketing is an expert in the area of content management web design services as well as search engine optimisation (SEO). You focus on your customers—let Good Good do the rest.

Good Good offer the following key web services: