Search engine optimization, or SEO for short, is an incredibly powerful way to drive large quantities of web traffic to your company’s site. To maximize your website SEO success, just like in any other marketing strategy, you need to go into it with knowledge in hand and a plan of action. Look to these must do tips below to help get you started.
Prior to taking any SEO action, Google your website using as many different search terms you think are relevant. You need to set a baseline to understand where you currently sit with search engine rankings. Only then can you really measure how well your SEO efforts are working over time. Don’t just search using terms you like. Think of how potential customers may search for a product like yours online. What type of words would they use for search? Are there key phrases that are part of the vernacular that they may use? Then search using these terms and see where you stand. Mark down your results so that you can compare over time.
Add in keywords
Layer your content with relevant keywords. In the last paragraph, you were told to think how a customer may search for your website and original content. What you then defined are technically called “keywords”. These words are integral for SEO. For every piece of content you write, consider how someone may best discover it via search. What keyword(s) would they use? Then layer those words into your content so that the search engines will rank you properly against those keywords. Be careful: Don’t be heavy-handed in your keyword layering. You only need a small handful of keyword mentions (three – five in an article). Anymore and your copy will read poorly and the search engines may punish you for a practice called “keyword stuffing”. Search engines will lower your rankings if they sense you are actively stuffing keywords.
Link across your website
Cross-promote internal content across multiple pages and posts. This practice, known as internal linking, not only drives your web readers deeper into your site, it helps the search engines understand the full site layout too. This means more pages may be ranked while a search engine is crawling your site for mapping.
Add a site map to your website. A site map has value similar to internal linking for search engines. It helps the search engines understand the lay of the land when it comes to your site, so more pages get ranked. Search engines often don’t go more than three levels deep into your site, so a site map and internal linking can really help those deep pages see the light of day.
Add meta-information to the images on your site. Meta-information constitutes, in this case, a title, an ALT tag, a caption and a description. Search engines use this data to help in ranking. This has grown in importance over the past few years, as image searches have grown in popularity. In fact, Google’s Image Search is the second most popular search engine next to Google’s related page search. You can increase your traffic quickly with a little extra effort on those images.
With these tips, you can make a difference in your SEO immediately. But keep learning more. Website SEO is a moving target; the search engines are always changing their algorithms, which, in turn, changes SEO tactics. It’s important to keep up with the best practices.
If you would like to have your website launched correctly and need your baseline roll out done correctly, take a look at some SEO Business Starter packages from Good Good.